There are four broad categories that are most popular for Pinterest Boards:Īlso known as – an ecommerce marketer’s dream! Buying Behavior Even if a Pinterest user doesn’t buy your product now, that same user might buy your product later, when viewing a board. One of the benefits of Pinterest, for both users and businesses, is that information is often saved, not just viewed in a fleeting social media feed.

Pinners find ideas by searching for keywords and hashtags and by following people whose pins they like. Users can “pin” images and video (ideas, services, or products) to virtual “boards” on subjects of interest. Your Pins help our audience understand what your brand stands for and how it can fit into their lives.” – Pinterest “People come to Pinterest looking for ideas to discover, save and do. Pinterest is a free, visual platform launched in 2010 and currently has more than 200 million active users. In fact, it may become your favorite secret marketing weapon. Maybe you figured that its usefulness had been overtaken by Instagram, or Facebook, or other platforms. You might not have heard much about Pinterest in a while.

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